What do I need to get started?

Just your App Store, Google Play, or website URL. We scrape the listing, extract app intelligence using AI, and generate your full marketing kit - no form to fill in.

How long does it take?

Around 45–90 seconds. The AI researches competitors from multiple sources, then generates 9 sections of your marketing kit in parallel.

What URLs does it support?

App Store, Google Play, and regular website URLs. For web apps we use Jina Reader to handle JS-rendered pages. You can also paste any URL that describes your app.

Can I edit the intelligence before generating?

Yes - that's Step 2. After scraping, you see your app's extracted intelligence and can edit the problem statement, target user, differentiator, and alternatives. What you confirm shapes the entire kit.

What's in the kit exactly?

9 sections: App Intelligence, Competitor Analysis, Positioning (3 angles), Personas, Channel Strategy, Content Templates (Product Hunt, Twitter thread, HN, Reddit, email), SEO/ASO Keywords, Launch Checklist, and Validated Playbooks from real growth case studies.

Is there a free plan?

Yes - Free gives you 1 kit, lifetime, no credit card. For a full launch, upgrade to Launch ($29 one-time, 3 kits) or Studio ($49/month, 10 kits with kit refresh and priority generation).

Is LaunchKit only for mobile apps?

No - it supports websites and web apps too. The SEO section expands for web, and the ASO section only appears for mobile apps. Channel strategy adapts based on your platform.

The LaunchKit Blog

Practical, no-fluff guides on launching and marketing your app — from Product Hunt to App Store Optimization.

June 30, 2026·3 min read
App Store Optimization (ASO): A Practical Guide for Indie Developers
How to research keywords, write a converting App Store listing, and improve your ASO ranking — a no-fluff guide for solo developers and small teams.
Read more
June 28, 2026·3 min read
How to Launch Your App on Product Hunt (Without a Big Audience)
A step-by-step Product Hunt launch playbook for indie developers — how to prep your assets, time your launch, and drive traffic even if nobody knows you yet.
Read more

App Store Optimization (ASO): A Practical Guide for Indie Developers

How to Launch Your App on Product Hunt (Without a Big Audience)