Paste your URL. Get your full marketing kit.
LaunchKit analyzes your app, researches competitors, and generates a complete marketing playbook — positioning, channels, content templates, launch checklist, and your top 3 actions. In under 90 seconds.
How it works
One URL. Three steps. A complete marketing playbook.
Paste your app URL
Drop your App Store, Google Play, or website URL. We scrape your listing and use AI to extract the key intelligence about your app.
Review & confirm
See the AI's understanding of your app — problem solved, target user, key differentiator. Edit anything before we proceed.
Get your full kit
In under 90 seconds: competitor research, 3 positioning angles, channel strategy, content templates, SEO keywords, launch checklist, and your top 3 actions.
See your improved app title in seconds
Paste your App Store, Play Store, or website URL and get an AI-optimized title and subtitle instantly. No sign-up required.
Everything you need to go from zero to traction
9 sections. Real research. Specific actions — not generic advice.
Competitor Intelligence
We research 5–8 real competitors from the App Store, Google Play, Product Hunt, and AlternativeTo. See their positioning, pricing, common complaints, and the gaps you can own.
3 Positioning Angles
Category Leader, Category Creator, and Problem-First — three distinct ways to position your app, each with a one-liner, headline, subheadline, elevator pitch, and recommended approach.
Channel Strategy
Channels ranked by ROI with effort level, why it fits your specific app, specific target communities and outlets, and a concrete first action to take this week.
Content Templates
Ready-to-use copy for Product Hunt (title, tagline, first comment, description), a Twitter/X launch thread, Hacker News, Reddit, and outreach emails. Just fill in the blanks.
SEO & ASO Keywords
Keywords ranked by difficulty and intent, each with a content idea. Plus quick-win keywords you can target this week, a 90-day content plan, and ASO metadata for mobile apps.
Validated Playbooks
Real indie apps from our growth case study corpus matched to your situation. See what they did, how they grew, and the specific tactics that apply directly to your app.
Built for Indie
Developers Who
Ship & Grow
You already know how to build great apps. What you need is a clear, actionable marketing strategy - without hiring an agency or spending weeks on research. LaunchKit gives you exactly that in under 60 seconds.
What's inside your kit
9 sections. Everything you need to go from “just launched” to “getting traction.”
App Intelligence
AI-extracted understanding of your problem, target user, differentiator, and emotional outcome — the foundation of everything.
Competitor Analysis
5–8 real competitors with positioning gaps, pricing opportunities, and common complaints you can address.
Positioning
3 fully-developed positioning angles with headlines, elevator pitches, and a recommended approach for your market.
Personas
2–3 detailed user personas with where they hang out, resonant language, and what triggers them to switch from alternatives.
Channel Strategy
Channels ranked by ROI with specific communities, publications, and a first action per channel.
Content Templates
Product Hunt launch copy, Twitter thread, HN post, Reddit posts, and email outreach — all ready to use.
SEO & ASO Keywords
Keywords by difficulty and intent with content ideas, quick wins, a 90-day plan, and ASO metadata for mobile.
Launch Checklist
Pre-launch, launch day, and post-launch tasks with time estimates and why each matters.
Validated Playbooks
Real matched case studies from apps that grew in similar markets — with specific tactics that apply to you.
Simple, transparent pricing
No hidden fees. No subscriptions required.
Launch
One price. One app. A real launch.
- 3 kits, lifetime
- All 9 kit sections — full depth
- 4 competitors with gap analysis
- 3 positioning angles + 2–3 personas
- Product Hunt, X thread, HN, Reddit & email templates
- SEO & ASO keyword plan
- Pre-launch / launch-day / post-launch checklist
- Validated playbooks from indie case studies
- Export to PDF, DOCX & XLSX
- No subscription — pay once
Studio
For agencies and serial shippers.
- 10 kits per month
- Everything in Launch
- Kit refresh anytime — regenerate as you learn
- Priority generation queue
- Version history per kit
- Priority support
- Cancel anytime
Frequently asked questions
Got questions? We've got answers.
Just your App Store, Google Play, or website URL. We scrape the listing, extract app intelligence using AI, and generate your full marketing kit — no form to fill in.
Around 45–90 seconds. The AI researches competitors from multiple sources, then generates 9 sections of your marketing kit in parallel.
App Store, Google Play, and regular website URLs. For web apps we use Jina Reader to handle JS-rendered pages. You can also just paste any URL that describes your app.
Yes — that's Step 2. After we scrape and extract your app's intelligence, you see it before generation and can edit the problem statement, target user, differentiator, and alternatives. What you confirm shapes the entire kit.
9 sections: App Intelligence, Competitor Analysis, Positioning (3 angles), Personas, Channel Strategy, Content Templates (Product Hunt, Twitter thread, HN, Reddit, email), SEO/ASO Keywords, Launch Checklist, and Validated Playbooks matched from real growth case studies.
We match your app against a corpus of real indie app growth case studies using vector similarity search. The playbooks section shows 2–4 apps that grew in similar markets and the specific tactics that apply to your situation.
Yes — Free gives you 1 kit, lifetime, no credit card. It's a taste of the output. For an actual launch, upgrade to Launch ($29 one-time, 3 kits) or Studio ($49/month, 10 kits, with kit refresh and priority generation).
No — it supports websites and web apps too. The SEO section expands for web, and the ASO section (App Store metadata) only appears for mobile apps. Channel strategy adapts based on your platform.