LaunchKit

For indie developers shipping their first (or fifth) app

Paste your URL. Get a launch plan you can start today.

LaunchKit reads your listing, researches real competitors, and writes your positioning, channels, launch copy and checklist in about 90 seconds.

Free · no credit cardApp Store, Google Play or any websiteSee a demo kit first

FocusFlow · this week

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2
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3
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2 hrs · 200+ signups

Recommended positioning

The focus timer that knows when your meetings are, and defends the time around them.

Launch progress33%

Three steps, one URL

1

Paste your link

App Store, Google Play or a website. We read the listing and pull out what your app does and who it's for.

2

Check our read

Edit the problem, target user and differentiator before anything is generated. What you confirm shapes the whole kit.

3

Start with three actions

Your kit opens on what to do this week. Everything else (research, copy, keywords) is one click away.

Nine sections. Real research, specific actions.

Built from your actual listing and live competitor data, not generic marketing advice.

App intelligence
Problem, user, differentiator
Competitor analysis
Real rivals, gaps, complaints
Positioning
Three angles, one recommended
Personas
Where they hang out, why they switch
Channel strategy
Ranked by ROI, first action each
Launch copy
Product Hunt, X, HN, Reddit, email
SEO & ASO keywords
Quick wins and a 90-day plan
Launch checklist
Before, on, and after launch day
Validated playbooks
Indie apps that grew in your space

Pricing

Pay once for a launch, or subscribe if you ship often.

Free

See what a kit looks like.

$0forever

  • 1 kit, lifetime
  • All 9 sections, shortened
  • 2 competitors analyzed
  • Top 3 prioritized actions
Try it free

Launch

Most popular

One price. A real launch.

$29one-time

  • 3 kits, lifetime
  • All 9 sections, full depth
  • 4 competitors with gap analysis
  • Full prioritized action plan
  • Export to PDF, Word & Excel

Studio

For agencies and serial shippers.

$49per month

  • 10 kits per month
  • Everything in Launch
  • Refresh a kit as you learn
  • Version history & extended research
  • Priority generation · cancel anytime

Questions

What do I need to get started?

Just your App Store, Google Play or website URL. No forms to fill in.

How long does it take?

About 45–90 seconds. Competitor research runs first, then all nine sections generate in parallel.

Can I edit the analysis before generating?

Yes, that's step two. Change the problem, target user, differentiator or alternatives, and the whole kit follows.

Is it only for mobile apps?

No. Websites and web apps work too: SEO expands for web, and App Store metadata only appears for mobile.

What are validated playbooks?

We match your app against real indie growth case studies and show 2–4 apps that grew in similar markets, with the tactics that apply to you.

Know what to do this week, in 90 seconds.

Generate my kit